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Bella (Han) Tao has a diverse background in the market research and analytics field. Bella (Han) is currently working as the Head of Sales AUNZ at Cint, a position they started in August 2023. Prior to this, Bella held the role of Measurement Partner at TikTok, starting in November 2021.

Before their time at TikTok, Bella worked at Dynata for two years, starting as an Associate Account Director in January 2019 and eventually becoming a Senior Account Director until November 2021. Additionally, they worked as an Account Director at Dynata from November 2019 to January 2021.

Bella's career began in 2014 at Cherry Blossoms Market Research & Consulting, where they held the position of Marketing Researcher until May 2016. Bella (Han) then moved on to work as an Insight Analyst at Lamplight Analytics from July 2016 to January 2017.

In 2017, they joined Kantar as an Associate Account Manager, a role they held until December 2018. Overall, Bella has gained valuable experience in various roles within the market research and analytics industry, building their skills and expertise over the years.

Bella (Han) Tao completed their education with an MA in Cultural Heritage Studies from UCL, focusing on museum studies, heritage conservation, and antiques law, from 2012 to 2014. Prior to that, they obtained a BA in International Communications from the University of Nottingham between 2008 and 2012. Bella also holds additional certifications, including an Analytics Certificate and an AdWords Certification from Google. Bella (Han) is also qualified for the International Profession Certification for Senior Chinese Language Teaching (IPA).