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Rana Bharania is an experienced professional in the field of loyalty and analytics, currently serving as the Vice President of Loyalty and Analytics at Cineplex. Previously, Rana held various positions at Cineplex, including Executive Director and Director of Loyalty and Subscription. Prior experience includes serving as the Director of Loyalty Portfolio Management and Customer Experience for PC Optimum at Loblaw Companies Limited, in addition to roles such as Senior Manager of Loyalty and Senior Manager of Consumer Research. Earlier in the career, Rana worked at Scotiabank as an Associate Manager in Segment Strategy.