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Jeff Rosenfeld serves as Senior Vice President of Digital and Customer Experience at Cinemark, specializing in digital transformation and customer loyalty initiatives, including the Cinemark Movie Rewards program and customer personalization strategies. Previously, Jeff held various leadership roles at Neiman Marcus, focusing on analytics and data-driven decision-making, and also taught courses related to insights and analytics at Southern Methodist University's Continuing and Professional Education program. Jeff's career includes research leadership positions at Buxton and SYNAVANT, along with sales and marketing experience at the Gary Rosenthal Collection. Jeff holds an MBA in Decision Sciences from Emory University and a BA in Anthropology from Brandeis University.