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Alba Carid is a seasoned marketing professional with extensive experience in the healthcare and pharmaceutical sectors. Currently serving as Lead B2B Marketing Specialist at Cigna Europe since July 2020, Alba has previously held roles as a B2B Marketing Analyst at Cigna Europe and as a PR and Communication Analyst at Cigna España. Prior to these positions, Alba worked at Hill+Knowlton Strategies España as a Public Affairs Consultant and Account Executive, focusing on various industries including Food & Beverage. Alba's early career included communication roles at Concello de Santiago de Compostela and media positions at Europa Press and Galicia Hoxe. Educational qualifications include a Master's degree in Protocol, Public Relations, and Event Management from Universitat Pompeu Fabra, a Postgraduate degree in Political and Institutional Communication from Universitat Autònoma de Barcelona, and a Bachelor's degree in Journalism from Universidad de Santiago de Compostela.