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Jeff Timmons is an experienced marketing professional with a strong background in managing high-budget marketing campaigns and brand strategies within the financial services industry. Currently serving as the Senior Marketing Manager for Proprietary Cards Acquisition at CIBC, Jeff oversees comprehensive marketing initiatives for proprietary card products, managing a budget exceeding $20 million. Previous roles at CIBC include leading strategic initiatives such as the CIBC Costco co-branded Mastercard project and directing customer marketing for various banking segments. With a career that began in hospitality and guest services, Jeff has a solid foundation in customer engagement and project management. Jeff's educational background includes a Bachelor of Science in Organizational Leadership from Southern New Hampshire University and an Associate Degree in Business Administration from Western International University.