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Barbara Yang is an accomplished marketing and brand management professional with extensive experience across various prestigious companies. Currently serving as the Manager of Brand and Content at CIBC since April 2024, Barbara has previously held significant roles including Marketing Director at Hubble Connected, where strategic marketing efforts were optimized, and Manager of Brand and Commercial Marketing at Canada Goose, overseeing multi-million-dollar global campaigns. Previous positions include leading marketing initiatives at VISO Inc., CYBEX GmbH, Brandon (a PUMA company), and serving as the Digital & Events Manager during the London 2012 Olympics. Barbara holds an MBA in Marketing from ESSEC Business School and dual Bachelor's degrees in Commerce from McGill University and University College Dublin.