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Andrew Rickards is a seasoned professional in customer experience and retention, currently serving as Co-Founder and Advisor at Ciao since August 2021, where Andrew merges independent consultancies to create a full-service agency that enhances customer engagement and drives sustainable growth. Prior experience includes roles as CX Program Manager at Meta within Reality Labs, VP of Customer Experience & Retention at MUD\WTR, and various positions at Ritual focused on customer experience leadership. Andrew's career began at Dollar Shave Club in social media and customer service roles, following an internship in sales and marketing at YoungJets, Inc. Andrew holds a Bachelor of Arts in Global Studies from UC Santa Barbara, a CORE Certification in Business Analytics, Economics for Managers, and Financial Accounting from Harvard Business School Online, and is pursuing mastery in sales through Kellogg Executive Education.