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Luca Peritore is an experienced sales professional currently serving as Head of Sales at Chrono24 since March 2016, overseeing an international watch sales team and managing sales of high-value watches across multiple locations. In this role, responsibilities include strategic sales planning, implementation of sales processes, and team development. Previously, Luca held the position of Team Lead Sales, where management and disciplinary oversight of an international sales and after-sales team were key responsibilities, alongside collaboration with product management to enhance sales processes. Prior to Chrono24, Luca co-founded LuRa Mobile, a used car company, managing all aspects of the business, and served as a translator and consultant for adb - Artmann do Brasil, where duties included coordinating business processes and facilitating communication among various stakeholders.