Emerald Norton, MBA, is an experienced marketing professional with expertise in franchise marketing and brand management. Currently serving as Senior Marketing Onboarding Specialist at Christian Brothers Automotive Corporation since April 2019, Emerald acts as a key liaison for new and transitioning franchisees, providing marketing training and support. Prior roles include Assistant Brand Manager and Assistant Marketing Research Analyst at Mahindra USA, where Emerald utilized consumer insights to enhance brand performance and manage successful marketing campaigns. Emerald's early career included a Graduate Business Analyst position at ELSEWorks, focusing on community initiatives and marketing strategies, as well as a Marketing and Communications Intern role at Purple Word. Emerald holds an MBA in Marketing from Millsaps College and a Bachelor's Degree in Business Administration and Management.
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