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Mustafa Zafar is an accomplished design leader with extensive experience in product design and user experience across various industries. Currently serving as the Director of Product Design at Choreograph (WPP) since April 2019, Mustafa is responsible for managing design teams, establishing design processes, and shaping the future of identity in advertising. Previously, Mustafa held significant roles at GroupM Data & Technology, Essence, Callsign, and other organizations, where responsibilities included leading design teams through mergers, redefining user experience for innovative products, and improving design practices. With a strong educational background that includes a Master's degree in Information Technology and a Bachelor's degree in Architecture, Mustafa Zafar combines technical expertise with a deep understanding of user-centered design.