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Fernando Medina is a seasoned professional with extensive experience in front-end development and design. Currently serving as a Sr. Front End Developer / Designer at Choose Energy since January 2014, Fernando previously held the position of Creative Director at Loyalty Lab from January 2006 to June 2012, where leadership in UI/UX and creative direction led to the successful launch of loyalty applications for prominent clients including Kohl's and Coca-Cola. Earlier career highlights include roles as Senior Graphic Designer at Keoki Design (2000-2008) and Senior Designer at Metier Marketing Communications (1999-2006), focusing on corporate identity and branding for key clients such as RAMP Networks and Cyber Source.