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Meryem Tazi is a seasoned professional with extensive experience in digital transformation and entrepreneurship. Currently serving as a Consultante en transformation digitale at °ä³ó±ô´Çé since March 2023, Meryem is involved in an omnichannel transformation program, focusing on business process mapping and change management. Prior roles include leading the transformation initiatives for European subsidiaries at Attijariwafa bank and co-founding Tastydistri, specializing in gourmet food import and distribution. Meryem also founded Snackery, aiming to enhance snacking experiences in workplaces and homes. Previous consultancy experience at Capgemini Invent included optimizing customer experience strategies, while earlier positions at L'Oréal and Lactalis-Nestlé involved product management. Meryem holds multiple degrees in entrepreneurship, digital marketing, and management from prestigious institutions, including Audencia and The Hong Kong Polytechnic University.