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Simone Smith is an accomplished marketing professional with extensive experience in the spirits and beverage industry. Currently serving as Global Marketing Manager and previously as Global Senior Brand Manager for Ballantine’s Whisky at Chivas Brothers since July 2019, Simone has effectively led brand communications and strategic initiatives. Prior experience includes various roles at Pernod Ricard from October 2011 to July 2019, where significant contributions were made to the growth of brands like Ballantine’s and Olmeca Tequila, including the development of annual brand plans and localized consumer experiences. Previous roles at Red Bull further showcased Simone's leadership in on-premise management and brand development. Simone holds a Diploma in Marketing from IMM Graduate School of Marketing, earned between 2009 and 2013.