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Geoff Parmiter started their work experience in 1985 as a Brand Manager at Bond Corporation, where they worked until 1987. Geoff then joined Seagram Europe in 1998 as the Marketing Director for Europe until 2001. From 2001 onwards, they worked at Chivas Brothers as the Brand Director.

Geoff Parmiter pursued their undergraduate education from 1981 to 1983 at Lancaster University, where they obtained a Bachelor of Science degree in Marketing. Additionally, they attended Calthorpe Park School in Fleet, although specific details about degree or field of study are unavailable.