ÂÜÀòÂÒÂ×

David Anderson

Vice-Chairman at Chernoff Newman

David loves advertising. It just doesn’t get any simpler than that. For more than 30 years he’s trotted the globe creating brands, influencing consumer behavior and making friends along the way. Today he supervises several of the agency’s largest accounts, including the South Carolina Department of Agriculture and Piggly Wiggly. David brings unparalleled experience in the areas of consumer research and branding. Working with the State Agriculture Commissioner Hugh Weathers, Assistant Commissioner Martin Eubanks and the staff at the SC Department of Agriculture, David was instrumental in creating and launching the Certified SC Grown brand campaign. Getting Certified SC Grown off the ground required a tremendous effort and the unprecedented coordination of all segments of the industry. David’s passion, drive and field marketing expertise were instrumental in creating the necessary buy-in among producers, processors, wholesalers, distributors, retailers, restaurants and consumers. David also supports South Carolina’s agribusiness economy by serving on the board of the Palmetto Agribusiness Council. And, just to prove a point that small farmers can mean big business for the state, he started his own organic blueberry farm in his free time.

Links