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Mike Groenewald has an extensive work experience in the field of creative direction and art direction. Mike has held various roles in different companies, starting from their career as an Art Director at Harrison Human in 2000. Mike then worked at Ogilvy & Mather South Africa as a Senior Art Director and Group Head (ACD), where they handled multiple global and local brands. Following that, they joined Unisono as a Senior Art Director and TBWA\\ South Africa as a Creative Director, overseeing major accounts such as Standard Bank and Nissan South Africa. In 2016, they joined Fitzco as a Creative Director, leading creative campaigns for well-known brands such as Coca-Cola, Navy Federal Credit Union, and HARRY'S. Mike also worked at Chemistry as a Group Creative Director and is currently serving as an Executive Creative Director at the same company. Throughout their career, Mike has received numerous awards and recognitions for their creative work.

Mike Groenewald attended the University of Johannesburg from 1997 to 2000, where they obtained a B-Tech degree in Graphic Design.