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Ereka Brim has a diverse and extensive work experience in marketing and events. Ereka began their career in 1993 with the Charlotte Regional Visitors Authority, where they held various positions including Arena Marketing Intern, Marketing Manager, Director of Marketing, and eventually Senior Director of Marketing & Special Events. During this time, they were responsible for executing advance promotions for events, managing media coverage, generating sales, and overseeing venue marketing calendars. In 2013, they joined the Charlotte Hornets as the Director of Arena Marketing, focused on creating marketing campaigns and increasing revenue through partnerships and digital media. Ereka also briefly worked as an Arena Marketing Consultant for AEG in 2013.

Ereka Brim holds a Bachelor of Science degree in Marketing from Barber-Scotia College, obtained from 1988 to 1992. In 2021, they also completed a Diversity, Equity and Inclusion in the Workplace Certificate from the University of South Florida Muma College of Business.