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Alla E Omelchenko has a strong background in analytics and implementation, with extensive experience as a web analytics consultant. Alla E has worked for multiple companies including Channel 4, Barclays, Nissan, Daemon Solutions / Sainsburys, RS Components, Dixons Carphone, NTT DATA UK, News UK, and The Guardian Newspaper. Alla E'sroles have included analytics implementation lead, director, principal analyst, analytics implementation manager, visualisation strategy and analytics implementation, and web data architect/implementation analytics consultant. Alla E has a particular focus on web analytics and has worked in various capacities in this field.

Alla E Omelchenko completed their education with a Specialist degree in Economics and Marketing from Saint Petersburg State University of Finance and Economics in 1996. Later in 2005, they obtained a Master of Business Administration (MBA) degree in Business Administration and Management from Anglia Ruskin University. In 2009, Alla received a Diploma in Digital Marketing from The Institute of Direct and Digital Marketing. Additionally, they completed Omniture Advanced Training from Omniture in the same year.