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Clément Prayal is a seasoned digital marketing professional with a focus on SEO and PPC, currently serving as the Global SEO Manager for Fragrance & Beauty at CHANEL since April 2019. Clément oversees the optimization of over 70 local websites in more than 20 languages and coordinates multiple agencies to enhance digital visibility across various markets. Prior to CHANEL, Clément held the position of International SEO/PPC Team Manager at Datawords, successfully managing a team and expanding the client portfolio while providing comprehensive SEO and SEA services for luxury brands. Clément's career also includes roles at Digital & Beyond, Really Mad Productions, Wine Ambassadors, and MR Congress & Incentive GmbH, contributing to diverse projects in digital transformation, event management, and international business development. Clément holds dual Bachelor's degrees in International Management from NEOMA Business School and ESB Business School, along with a Double Bac Franco-Allemand.