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Juan Pablo Morales has over 10 years of work experience in various roles in the creative industry. Starting in 2011, they worked as an Art Direction Intern at DMG, where they contributed to the production of ad campaigns for clients such as Jaguar, Volkswagen, and Under Armour. In 2012, they briefly worked as a Jr. Art Director at Bush|Renz, a company focused on storytelling through film, imagery, design, and copy. From 2013 to 2016, Juan Pablo co-founded and served as the Creative Director of Reforma Bureau, a boutique agency specializing in marketing creativity, design, and media planning. Since 2017, they have been working at Challengermode, a tech startup in esports as the Business Development & Partnerships Lead LATAM. In this role, they are responsible for driving business growth and establishing partnerships within the Latin American market. Overall, Juan Pablo has demonstrated a strong background in art direction, creative strategy, and business development.

Juan Pablo Morales attended Miami Ad School (M.AD School) from 2010 to 2012. The degree obtained and field of study pursued during this time are not specified.