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Travis Lord has extensive experience in marketing, beginning in 2000 when they were hired as Information Director at Executive Search Information Services. In 2006, they joined BestCigarPrices.com as Marketing Director and was later promoted to Customer Service Manager. In 2011, they took on the role of Marketing Director at PipesandCigars.com, where they were responsible for creating catalogs, e-mail specials, and other promotional materials. In 2013, they became E-Commerce Marketing Manager at Famous Smoke Shop, and in 2014, they founded Lord Knows Marketing, a digital marketing firm specializing in the premium cigar industry. Most recently, in 2022, they were appointed Director of Client Marketing at Chalkline.

Travis Lord attended Keene State College from 2001 to 2003, where they studied Business Management. Travis then attended Southern New Hampshire University from 2003 to 2006, also studying Business Management.