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Salma Badr is an experienced digital performance marketing professional currently serving as Digital Performance Director at Chain Reaction since November 2018. Previously, Salma held key positions including Performance Marketing Associate Director and Senior Performance Marketing Manager at the same company. Prior experience includes a role as Digital Client Relationship Manager for MENA at Vizury, where responsibilities encompassed managing key accounts and enhancing client satisfaction through effective communication and campaign performance analysis. Salma began a career in performance marketing as an Executive at Omnicom Media Group (MENA), focusing on integrated digital campaign launches and search engine marketing strategies. Salma holds a Master’s degree in Strategic Marketing from Cardiff University and a Bachelor's degree in Marketing with a minor in Management from the American University of Sharjah.