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Kaiane Massarente

Trade Marketing Specialist at Ceva

Kaiane Massarente is a skilled professional with extensive experience in trade marketing, currently serving as a Trade Marketing Specialist at Ceva Santé Animale since June 2023. Previously, Kaiane held roles as a Senior Trade Marketing Analyst at Perfetti Van Melle - Brasil from April 2021 to June 2023 and as a Trade Marketing Analyst at PepsiCo from March 2020 to April 2021, contributing to various aspects of trade marketing including analysis, project development, and KPI assessments. Additional experience includes a role at Fini Guloseimas, where Kaiane managed promotional calendars and internal incentive campaigns, as well as a position at Vulcabras Azaleia focused on stock management systems and investment controls. Kaiane began the career in a support role at PROFAX METAIS LTDA - GRUPO ASTRA. Educational qualifications include a postgraduate degree in Administration from FGV - Fundação Getulio Vargas and a technology degree in Logistics from Centro Universitário Padre Anchieta, complemented by advanced Excel training from Impacta Tecnologia.

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