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Franklin Viteri Espinoza is a seasoned professional with extensive experience in commercial management, currently serving as Gerente Comercial at Cervecería Nacional since July 2018. In this role, Franklin focuses on executing commercial KPIs and developing sales strategies across various sectors, including traditional retail, wholesale, and on-premise venues. Previous roles include Revenue Manager, E-Commerce Revenue Specialist, Pricing Specialist, and Discount Specialist, where responsibilities involved managing pricing strategies and revenue for digital platforms. Franklin's earlier experience includes working as an Analista de información comercial and Televendedor. Franklin holds a Master's degree in Business Intelligence from Universidad ECOTEC and a degree in Marketing from Universidad Laica 'Vicente Rocafuerte de Guayaquil.