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Clayton Norman has a diverse work experience in various roles related to social media, digital marketing, writing, editing, reporting, and documentary production. Clayton started their career as a Multimedia Intern at Arizona Public Media in 2009, where they worked on creating online news stories and assisted in redesigning the organization's website. Clayton then interned as a Metro and Cops Intern at Arizona Daily Star, covering local government, politics, and crime stories. Following this, Clayton worked as a Producer for Beyond the Border, producing a documentary on racially motivated attacks against Latino immigrants. Clayton also served as an Online Editor/Border Reporter at Tombstone Epitaph, managing online content and reporting on border issues. Clayton then joined The New York Times as a Stringer, covering the shooting of Gabrielle Giffords and other related events. Clayton later worked as an Online Organizer at The Center for Biological Diversity before becoming a Freelance Writer and Editor at Positive Promotions. Clayton's most recent role is as a Social Media Marketing Manager at CeriFi.

Clayton Norman has a diverse education history. Clayton obtained a Master of Arts (MA) in Journalism from the University of Arizona, where they studied from 2009 to 2011. During the same period, they also earned a Bachelor of Arts degree in Journalism and Communications, with a focus on Spanish. Prior to that, they attended Southwestern University from 1998 to 2002, where they received a Bachelor's degree in Spanish and Communications. Additionally, Clayton has various certifications related to marketing and social media, such as the LinkedIn Certified Marketing Insider and the Sprout Social Platform Certification. These certifications were obtained in recent years, with the most recent being in 2023.