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Dr. William Seidman is a recognized thought leader and expert on the application of neuroscience to transformational leadership and change throughout any organization. Dr. Seidman contributes an in-depth understanding of the neural processes required to discover and use expert wisdom to guide organizational transformations and create extraordinary organizational performance.

Seidman is co-founder and chief executive officer of Cerebyte. He is the lead designer of Cerebyte’s neuroscience-based Sofia NeuroMentor technology that gives users the experience of having a great personal mentor any time, any place, no matter how many people are being mentored. He is co-author of The Star Factor, an award-winning book on the methodology encoded into Sofia for discovering what top performers do differently and inspiring a new level of greatness in all.

Seidman received a doctorate from Stanford University, where he spent eight years studying management decision-making. As part of his doctoral dissertation, he developed a groundbreaking technique for analyzing management attitudes, cognitive processes and behavioral patterns. Seidman’s doctoral work is the foundation of the mentoring methodology used in the Sofia technology. The Sofia methodology and technology is the basis for many publications and has been recognized by the Conference Board, KMWorld, The Innovation Center, IDC and others.

As the CEO of Cerebyte, Seidman has led engagements for Hewlett-Packard, Jack in the Box, Intel, Local Insight Media, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Arthur Andersen, Sears, PriceWaterhouse Coopers, Lifetouch, University of Minnesota and many others. Prior to co-founding Cerebyte in 1997, Seidman amassed more than 15 years of experience as a consultant and manager of fast growth, high technology environments and served as a manager at Hewlett-Packard, Silicon Graphics and Mentor Graphics.