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Hsiaoching Liao is an accomplished marketing professional with extensive experience in product marketing and business development across the pharmaceutical and healthcare sectors. Currently serving as Product Marketing Manager for Europe and America at Centrient Pharmaceuticals, Hsiaoching has demonstrated a strong track record of identifying new business opportunities and leading successful product launches. Previous roles include Global Marketing Manager at GE Healthcare, where vital global marketing strategies were developed, and Senior Sales Force Effectiveness Manager at Eli Lilly and Company, overseeing significant sales performance initiatives. Hsiaoching's educational background includes an MBA in Marketing and International Business from Indiana University and a Bachelor of Science in Pharmacy from Taipei Medical University.