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Since the company’s founding in 1980, Mr. Persel has been a respected leader and mentor. In addition to his CNS role, he serves as the Chairman of the Rehabilitation and Independent Living Special Interest Group for the Association for Applied Behavior Analysis International. His career encompasses 20 years in crisis intervention training including certification in Professional Assault Response Training. He has co-authored a chapter on behavior programming in Traumatic Brain Injury: Rehabilitative Treatment and Case Management, 4th Edition. He also co-authored Working with Behavior Disorders: Strategies for Traumatic Brain Injury Rehabilitation.