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Siddhaarth Iyer currently serves as the Head of Digital & Customer at GIG Gulf and the Chair of the Digital working group at Fairfax Financial Holdings Limited. With extensive experience in digital strategy and product management, Siddhaarth has previously held leadership roles at AXA Gulf, where responsibilities included driving the digital and experience strategy for the UAE, Bahrain, Oman, and Qatar. Additionally, Siddhaarth has served as a digital committee member for the Central Bank of Bahrain and has contributed as a tech advisor and product leader in various companies, including AgroStar and Physicians Interactive. An entrepreneur at heart, Siddhaarth founded iapploud, a streaming platform for independent artists, and has a solid academic background with ongoing advanced studies at HEC Paris and other prestigious institutions. Key areas of expertise include digital transformation, eCommerce strategy, product development, and cross-functional leadership.