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Daniel Grahn is a seasoned senior advisor in digital and business consulting, currently with Centigo since February 2020. Prior to this role, Daniel served as a senior manager at Acando, overseeing significant projects in global retail and healthcare sectors, including user-generated content strategies and digital health applications. Daniel's career began at Accenture, where a focus on enhancing marketing efficiency through data analytics was established, followed by roles at Connecta and Media Audits, emphasizing customer experience and marketing effectiveness. Daniel holds a Bachelor of Commerce in Marketing Research from Mid Sweden University and has furthered education in marketing disciplines at Stockholm University.