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Edson Santos is a seasoned digital marketing professional with extensive experience in driving online customer acquisition and revenue growth across various industries. Currently serving as the Global Head of Digital Marketing and Demand Generation at CEMEX since May 2018, Edson established digital marketing as a core business discipline in 21 countries. Prior to this role, Edson held senior positions at Citi, where responsibilities included overseeing digital marketing for retail banking products, and Walmart eCommerce Mexico, where Edson achieved a 45% growth in online sales. Edson's career also includes significant roles at Google, where essential digital marketing strategies were defined for Fortune 500 clients, and Coca-Cola FEMSA. Edson's educational background includes an Executive Management and Leadership Program from Harvard Extension School, among other degrees in marketing and international business.