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Reko Loponen currently serves as the Area Sales Manager at CELSIUS Holdings, Inc., a position held since December 2023. Prior to this role, Reko worked at Hartwall as a Sales Merchandiser from December 2020 to December 2023. Reko's earlier experience includes positions at Luhta Sportswear Company, where Reko was both a Store Manager and Assistant Store Manager from May 2015 to September 2020, and as a Salesperson at Top-Sport from June 2012 to May 2015. Reko obtained a vocational degree in Customer Service Management and Accounting from Edupoli in 2018 and from Omnia, Espoon seudun koulutuskuntayhtymä, between 2011 and 2014.