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José Eduardo Orellana Canales is an experienced professional in project management and functional analysis, currently serving as Jefe de Proyectos Engagement at Celmedia since March 2020 and holding the position of Senior Functional Analyst at Celmedia Engagement since July 2017. Expertise includes managing projects on IBM's Watson Campaign Automation platform, overseeing configuration, user management, and report generation, as well as conducting client training and API integrations. Previous roles include Project Manager at Kiwox Soluciones Tecnológicas, Developer and Graphic Designer at Soluciones Orión, Developer-Graphic Designer at Agencia Destacados, IT Department Head at Constructora Pitagora S.A., Senior Consultant at Solex, and Coordinator of the Linux Community at Universidad Central de Chile. José Eduardo Orellana Canales holds a degree in Computer Engineering from Universidad Central de Chile and a diploma in Digital Marketing Analytics from Universidad Adolfo Ibáñez.