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Jeffrey Lim is an experienced professional in marketing and partnership management, currently serving as the Partnership Team Lead at Celcom Axiata Berhad since September 2012. With a strong background in developing integrated marketing campaigns and managing customer and vendor relationships, Jeffrey has successfully overseen multiple projects to enhance partnerships and brand presence. Prior roles include Marketing Campaign Manager, Assistant Manager roles in Regional Marketing and Channel Management, and various positions at U Mobile Sdn Bhd, First Mobile Group, and Sony (M) Sdn Bhd, where responsibilities encompassed sales management, corporate reseller development, and operational oversight. Jeffrey holds a Bachelor of Arts (BA) Hons in Business Administration and Management from Oxford Brookes University.