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Sonia Hyojin Byun is an experienced professional currently serving as a Senior Researcher at Cedar since July 2023. Previously, Sonia founded Pomcare, a resource for sexual, reproductive, and vaginal health inquiries. Other notable positions include Senior Researcher at Meta, where Sonia focused on creating unified user experiences, and Research Lead at Big Health, contributing to mental health solutions through digital therapeutics. Sonia's earlier tenure involved roles such as Senior Consultant at Deloitte and Senior Innovation Consultant at Market Gravity, where innovation strategies for Fortune 500 companies were developed. Sonia holds an MBA from HEC Paris and a BS in Marketing Communication from Emerson College.