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Andrea Fernandes has extensive experience in digital marketing, currently serving as Senior Manager of Performance Marketing at CEAT Limited since January 2020. Previously, Andrea held the position of Senior Manager of Lead Digital Marketing at Dr Batra’s Healthcare, where responsibilities included managing comprehensive paid digital marketing campaigns across various platforms and spearheading lead nurturing initiatives through automated communication strategies. Andrea's background also includes roles at Edelweiss Tokio Life Insurance and Mirum India, focusing on digital strategies, social media engagement, and brand promotion. Andrea holds a PGDM in Digital Marketing from EMDI Institute and a Bachelor's degree in Communication and Media Studies from St. Andrew's College. Adept in website management, SEO, and e-commerce, Andrea has been recognized with awards such as Hotstar of the Month and Annual Performer.