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Elvira Arts - van Kesteren currently serves as the Product Owner for Data Insights and Analytics at CCV since February 2024. Prior to this role, Elvira worked at Coöperatie VGZ from May 2018 to February 2024, focusing on Marketing Insights, Data, and Customer Experience, where responsibility included establishing the CX and Data vision and implementing a customer journey-centric approach driven by data analysis. Elvira's earlier experience includes positions as Propositiemanager and Customer Experience Manager at Liander, as well as various marketing roles at De Amersfoortse, where significant contributions were made in developing marketing strategies and customer insights. Educational qualifications include advanced studies at the University of Amsterdam - Amsterdam Business School and TSM Business School, among others.