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Murtaza Abbas is an accomplished marketing professional with extensive experience in leading teams and driving commercial success across multiple sectors. Currently serving as the Head of Group Marketing, New Categories & Commercial Analytics at Coca-Cola CCI since June 2015, Murtaza has previously held key roles such as Group Marketing & Commercial Analytics Director and Marketing Director within the same organization. Prior to Coca-Cola, Murtaza contributed to Procter & Gamble's commercial operations in various capacities, focusing on grooming and beauty categories. Murtaza also served as National Key Account Manager at Abu Dawood Trading Company, where strategic business relationships with major clients were developed. Murtaza holds a Bachelor's degree in Business Administration with a concentration in finance from the Institute of Business Administration.