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Father of Odie the mini-schnauzer, Nina the Doberman, Jolene the mix-breed mutt, Daisy the rescue senior chihuahua mix, Maza the rescue Australian Shepard mix, and countless ducks, chickens, roosters, geese, bunnies and one pig at Fire Flake Farm.

Joe is a native of Springfield, Missouri, and earned a Bachelor of Science degree with double-major in Marketing and General Business from Missouri State University. Since college he has developed extensive experience in experiential marketing, event planning and production, and non-profit association management.

For well over a decade Joe has been instrumental in development and execution of promotional campaigns for numerous consumer brands, having worked for several marketing agencies in Los Angeles and New York City. Some of his clients have included Crown Royal, Nintendo, Red Bull, Absolut, Sephora, Pandora Jewelry, Unilever, and iHeart Radio. Joe relocated to the Tampa Bay area in 2016, where he played an instrumental role in the planning and execution of Canna Conference, an educational event to teach healthcare providers, veterinarians, and patients about proper use of medical cannabis for treatment of a host of adverse health conditions.

Today Joe oversees day-to-day operations for House of Alchemy, LLC, CBD Dog Health, Beautify the Beast grooming and boarding spa, and Fire Flake Farm pet resort and rescue farm. Having witnessed first-hand the healing power of CBD oil for dogs and medial cannabis, Joe is excited to share the benefits of this natural medicine with pet lovers everywhere.