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Lawrie Schneider is an experienced professional in content distribution and sales operations, currently serving as Associate Director of Content Distribution at CBC, where responsibilities include managing program licensing revenue, business affairs, and content sales relationships. Previously, Lawrie held roles as Senior Manager of Sales Administration and Manager of Strategic & Competitive Analysis at CBC, focusing on enhancing protocols and providing strategic recommendations to improve product offerings. Lawrie's experience also includes management of international operations at Blue Ant Media and technical operations at Warner Bros., with a strong emphasis on operational efficiency and revenue generation. Lawrie holds an MBA from York University’s Schulich School of Business, a Bachelor of Arts in Film Studies from Queen's University, and a French Proficiency Certificate from George Brown College.