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Michiel Den Haerynck serves as CMO at Cavago and Head of Marketing at SAFTA, both positions held since January 2024. Michiel has extensive experience as a strategic advisor at Archistry Designs and as Managing Director at Mink Mojo, which specializes in comprehensive digital solutions. Previously, Michiel has held significant roles including Co-Head of Marketing and Advisor at QP, Founder/Director of Club Soda, and Digital Director at Montrichard Group. With a background in enhancing customer experience at HSBC and producing media strategies for Off The Cuff, Michiel has a proven track record in digital marketing and brand development. Michiel holds a Bachelor of Laws from KU Leuven and a High School Diploma in Latin Math from Klein Seminarie Hoogstraten.