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Hiffer Wang is an experienced marketing communications professional with a strong background in strategic communication and brand management. Currently serving as Marketing Communications Manager at Cathay Financial Holdings Co., Ltd. since December 2018, Hiffer leads a team in implementing corporate communication strategies and executing brand initiatives across various platforms, focusing on FINTECH, FINLIFE, ESG, and Talent. Key achievements include significant projects like the 60th anniversary brand initiative and the pioneering TechFin conference in Taiwan. Previous roles include Deputy Manager at Fubon Financial Holding Co., Ltd., and Account Manager at Ogilvy Public Relations, where Hiffer demonstrated expertise in media relations, crisis management, and brand communication strategies for notable clients. Hiffer holds degrees from National Taiwan Normal University and National Chengchi University.