ÂÜÀòÂÒÂ×

Hai Chi Yang is an experienced professional currently serving as an Assistant Manager in the Strategic Communications Department at Cathay Financial Holdings Co., Ltd. since December 2020, focusing on digital transformation, FinTech, and branding in asset management and insurance. Prior experience includes a role as a Marketplace E-store Manager at Alibaba Group, where operational planning and sales strategies were developed, and a position as a Marketing Assistant at the Spanish Ministry of Education, Culture, and Sport, where communication plans for the film industry were created. Early career at United Communications Group involved managing integrated marketing communications campaigns and advertising budgets. Hai Chi Yang holds a Master's degree in Management of the Film Industry from Universidad Carlos III de Madrid and a Bachelor's degree in Advertising and Public Relations from Fu Jen Catholic University.