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Fareedah Davis is currently serving as the Business Unit Director at Catch + Release since October 2024. Prior to this role, Fareedah held the position of Senior Brand Manager at Kazang, where responsibilities included leading brand strategy for Kazang and EasyPay, collaborating with cross-functional teams on marketing campaigns, and driving brand engagement. Fareedah’s experience also includes roles as a Digital Marketing Specialist at RCS, Marketing Analyst at 2U, and Digital Marketing Campaign Manager at Lima Bean, showcasing a strong background in digital marketing, brand management, and strategic campaign execution. Fareedah began the career in marketing in 2015, with educational credentials that include a Bachelor of Business Science in Marketing from the University of Cape Town.