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Tara Geraghty is a seasoned marketing and creative operations professional with extensive experience in leading high-performing teams and executing comprehensive marketing strategies. Currently serving as Head of Marketing Operations at JCPenney since April 2018, Tara manages a diverse team of over 70 associates within the Creative Services function, overseeing all aspects of photo and content production across various channels. Prior to JCPenney, Tara held the position of Director of Creative & Photo Production at Adore Me, where Tara established the first Creative Department and drove numerous seasonal campaigns. With previous roles at Victoria's Secret and NBC Universal, Tara has consistently demonstrated expertise in creative strategy, operations management, and large-scale production, supported by a BFA in Photography from the Rochester Institute of Technology.