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Madison Cartas is an experienced digital merchandising leader with a proven track record at JCPenney, where roles have included Digital Merchandising Manager and Digital Campaign Lead. In these positions, Madison has enhanced Ecommerce revenue through strategic optimizations, cross-functional communication, and innovative site experiences. Previous roles at Target and the University of North Texas have provided a solid foundation in retail operations, social media management, and customer experience strategy. Madison holds a Bachelor of Science in Fashion Merchandising with a focus on Digital Retailing from the University of North Texas.