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Norberto Elizarrarás Cuevas has extensive experience in sales and management roles within the pharmaceutical industry. From 1986 to 1996, they worked as a District Manager for Mead Johnson Nutrition, where they provided coaching and support to a team of 12 representatives in various cities. Following this, from 1986 to 1996, they held the position of District Manager at Bristol-Myers Squibb, Mexico. In 1996, Norberto joined Abbott Laboratories de México as a District Manager, responsible for managing a team of 13 representatives and ensuring compliance with policies, medical visits, sales, and services. Additionally, they successfully formed the Pediatric Line in Baja California Norte. From 2003 to 2008, they worked as a Manager of Health District for Wyeth Pharmaceutical, and since 2009, they have been working as Director of Sales Government for Catalysis.

Norberto Elizarrarás Cuevas attended Universidad Nacional Autónoma de México from 1983 to 1988, where they pursued a degree in Químico Farmaco Biólogo. Their area of focus during their studies was Control de Calidad.