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Salma EL SHAFEI is a seasoned data analyst with extensive experience in the field, currently serving as a Senior Data Analyst at Catalina France since June 2020. Previously held positions include Data Analyst at Diamart Group and Consultante Data Analyst at Swiss Life France. Salma's career also includes experience at SFR, where responsibilities involved analyzing customer interactions across various platforms to enhance marketing strategies and improve customer experience. Earlier roles encompassed commercial animation for Nespresso and administrative support at Les Lilas Bâtiment. Salma holds multiple degrees from the University of Paris I: Panthéon-Sorbonne, including a Master 2 in Techniques de l'Information et de la Décision dans l'Entreprise, and a strong foundation in mathematics applied to economics and finance.