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Alexandre Berthou is a seasoned marketing and product management professional with extensive experience in consumer engagement and digital solutions. Currently serving as Head of Engagement Solutions at Catalina France since November 2019, Alexandre focuses on developing innovative strategies for brands and retailers across Europe. Previous roles include Marketing Manager at Fidmalls, where Alexandre collaborated on user testing and experience enhancement, and VP Product & Marketing at CASHb, where significant contributions were made to user acquisition, engagement strategies, and product management. With a strong background in digital strategy and partnership development at Catalina Marketing Japan and Italy, Alexandre effectively led multicultural teams and managed various marketing and analytic projects throughout a prolific career that began with a solid educational foundation in marketing.