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Amanda Taylor has extensive experience in marketing, primarily in the consumer goods sector, with a career spanning over two decades. Currently serving as Brand & Product Manager for Europe at Castrol since November 2016, Amanda focuses on B2B, B2B2C, and B2C marketing activation across various channels. Previously, Amanda held significant roles in shopper marketing at GSK Consumer Healthcare and Novartis Consumer Health, where Amanda developed activation strategies for leading brands. Earlier in the career, Amanda contributed to shopper marketing at PepsiCo, managing activities across multiple sectors. Amanda's educational background includes a BSc in International Studies from Open University and marketing qualifications from Newbury College, including CIM certificates.